The Ivy Group

Dinosaurs were large, powerful and intimidating, but they suddenly became extinct overnight, giving way to newer entities, better suited to adapt to thrive in a rapidly changing environment. What happened to dinosaurs has many analogies in the business world from technology, the Internet, telecommunications, retail, etc. Real estate is no different. The climate is changing day to day, and the success and prestige of the old is becoming increasingly irrelevant in a burgeoning global marketplace.

The Ivy Group is a wholly new entity in concept and capabilities within the New York City real estate community, created specifically to meet the demands of a new era and a new way of doing business. We are full-service team dedicated delivering optimum results for both buyers and sellers.

Our expertise lies in our marketing using new technologies that are emerging daily. Consider that close to 60% of real estate buyer inquiries come from online listings. Further consider the fact that over 70% of new apartment buyers in Manhattan come from other US cities or foreign countries.

We are associated with the world's largest real estate company, Century 21, affording us proprietary access to the majority of buyers who come from outside NYC. Most of these buyers have never heard of the old-guard, big name firms here.

We offer the vast global resources and reputation of a formal association with the global real estate leader Century 21, and then we apply unique applications and focus on higher end properties in proprietary ways that produce extraordinary results for buyers and sellers alike.

We offer the same or superior technology, know-how, experience of any larger firm, and we have full access to all the same listings as all the major firms in the city.

But unlike the dinosaur, we are smaller, smarter, faster and more nimble -- quite a bit more personable as well. You can count on our full-time, hands-on involvement with every aspect of the buying or selling process. We never take on more listings and clients than we can effectively manage, because our business model demands providing exceptional service to everyone we work with. We never compromise service and attention to clients, no matter what size your budget or how valuable your apartment may be.

Your real estate investments likely represent an increasingly meaningful portion of your total assets. So why hire a dinosaur of a firm to handle such an important 21st century business transaction?

Working with The Ivy Group is the intelligent alternative in today's complex and rapidly evolving marketplace.

Sincerely,

Michael Ives & Will Waggaman